Marketing is an ever changing definition. If your company is making reactive efforts, rather than proactive, then you've already fallen two moves behind. Work with a company that knows the game and produces #marketingwellplayed.
No one knows your business better than you.
While we are marketing experts, you are an expert of your trade or industry. To understand your positioning, target, budget and capacity, we need to understand YOU. Whether you are a small business, politician, celebrity or blogger, you have unique qualities and we want to highlight them. We work with a 3-Step process: Discovery, Decipher and Develop.
In the discovery phase, Social ICON performs a digital audit, studies the evolution of your branding, researches your current market reach and the core values are of your company.
We've discovered the playing pieces, now we decipher what is working and what isn't. What is producing Return On Investment (ROI) and what is bleeding? What products/services have a higher profit margin and how do we position them?
We develop a strategic plan with a simple navigation and timeline process. We even show you how you can do it yourself unless, of course, you want us to manage it for you.
CONTENT. CONTENT. CONTENT.
Face the facts. Times are not just'a changin', they've been'a changin' for the last 10 years. If you don't produce striking content, someone else will and with each day that passes they are closer to #checkmate. The digital marketing formula means having great branding, kickass photography, captivating video and an effective social media strategy that leads followers and fans to your fantastic website. Relevancy, reach and innovation are words to live by. Media and content strategies are evolving everyday and we are here to help you #takethequeen. (see what we did there?)
Of all of the most recent successful marketing strategies, there's one that never fails, highlighting and cultivating your business culture.
P.S. If you've never heard of a Blue Ocean Strategy, use the Google and check it out. #marketinggoals